CROWNPLAZA 

COMPETITION

 

@ Spaceagency 2018

 

London-based collaboration with an experiential design studio, working globally at the crossroads between architecture, urbanism, product and environmental graphics. As part of a multi-disciplinary team, my involvement included research, ideation, story-telling, asset creation [Illustrator], presentation decks [InDesign], product design [Rhinoceros], rendering [3DSMax] and wayfinding strategy. 

The studio nurtures a work culture that merges innovation, critical thinking and cross-pollination between several disciplines, bringing together architects, urban designers and graphic designers.

Some of the clients include the V&A, Virgin Cruises, Dubai Expo 2020, Greenworks, Clerkenwell Design Week. I have led the design and delivery of our entry in a competition initiated by IHG, inviting daring proposals for a radical hotel concept. Our concept focused on addressing the fundamentals of business travel. We wanted to think outside the box and ask a series of "What If' questions to stimulate imagination and thinking free from conventional constraints. Some of our objectives were to facilitate the interaction between guests and locals, provide a seamless check-in/check-out service, allow for user customizability, and integrate smart technology seamlessly for a personalised experience.